Let’s be clear from the start. If you aren’t selling your products and services in a unique way, you don’t have a very profitable or scalable business. If you run traditional live or automated webinars, or sell your products with traditional sales funnels, your audience knows they’re being sold and they don’t like it. As the old saying goes, “people love to buy but hate to be sold”. They see you coming a mile away and they’re getting more numb to these “old school” sales processes.

So how do we solve this? Well, ConvertPods is different than Demio in that it provides a unique environment in each pod experience created. You, the user, has the ability to custom design the look and feel of each pod you create. This one simple concept of using your company colors to make a uniquely branded environment will make you stand out over all the others using automated webinar platforms.

Although the look and feel are a very powerful way to make your event convert more leads into customers, our team went deeper than that. With our company founder, Alan Magliocca, coming from a digital marketing background, we know how critical it is to isolate your audience. The main reason live webinars worked so well in their prime is because the attendees had to access the exclusive event through an app (usually Zoom or GoToWebinar). It’s a proven fact that when you isolate someone, they are much more likely to give you their attention. That’s why we designed our events to be “off browser”, which is one of the secrets behind how ConvertPods turns more leads into clients, customers, and patients for our users. We takes the isolation aspect from live events on Zoom and GoToWebinar, while taking the automated aspects from evergreen events.

Demio on the other hand hosts its events in a browser. While it seems “easier” for the registrants of an event to join in a browser, we’re seeing 71% of our registrants attend our pod events. On a live event, you’re lucky to get 10-20% attendence. On Demio and other automated webinar platforms, it has been reported to us that you’re lucky to get 35-40% attendance rate on a typical event. On top of that, those that do attend are not as qualified, focused, or engaged as those who join our pod events.

When you bring your leads off of their browser and away from distractions, and they aren’t toggling between browsers or checking social media for instance,  then you exponentially increase their attention and engagement. Imagine calling someone’s name in a crowd of noise at a concert versus being isolated in a quiet room and calling their name. Which scenario would they be more likely to not only hear you better, but actually be focused and listen to you? The obvious answer is the isolated room, right? Now, imagine you’re invited to speak at a live event in a hotel ballroom and pitch your product. You’ve isolated your audience and now have their full attention, you’ve eliminated distractions, engaged them, and can then pitch them having their full and undivided attention. This is why live speaking events work so well to pitch a crowd, simply because they’re isolated in the same room as you. It’s also why ConvertPods works so well, because our off-browser experience isolates your audience from distractions.

Another massive perk to having off-browser experiences is the ability to track your audience across multiple devices. Cross-device tracking allows you to legally and ethically track your audience across their devices.

For example, if someone registers for your pod on their laptop or computer, but then wants to join the pod from their phone, ConvertPods assigns what we call a “Unique Session ID” to that user. This allows your user to instantly login to the pod with a single tap whether it’s from their phone, laptop, computer, tablet, or any of their other devices. Not only does this make things super simple for your users (hence spiking your attendance rate), but it also allows you to track all data on them without “losing” them once they switch from one device to another. This gives you much clearer data reporting in addition to making the process a breeze for your audience.

It’s also important to mention that with off-browser experiences, you have the ability to send automated push notifications to your viewers to get them back into your pods to consume your content. The open rates for push notifications are similar to that of text messages. So having emails, texts, and push notifications all going out to your audience will significantly boost your branding, engagement, viewership, and of course conversions. You simply can’t do this when hosting a webinar on Demio, or anywhere else that we’ve found for that matter.

Let’s also briefly note the drawbacks that may negatively affect conversions and attendance when using Demio to run evergreen webinars hosted in a browser:

1. Lack of Interactivity: Webinars often thrive on audience interaction, such as Q&A sessions and live polls. Automated webinars, especially those hosted in a browser, may lack the real-time engagement that live interactions provide, leading to decreased interest and attendance.

2. Inauthenticity: Attendees may be more likely to disengage when they realize they are watching a pre-recorded presentation. The lack of authenticity in the interaction can diminish the perceived value of the webinar.

3. Limited Customization: Automated webinars may be less adaptable to the specific needs and questions of the audience during a live event. This lack of customization can result in a less engaging and relevant experience for attendees.

4. Loss of Urgency: Live webinars often create a sense of urgency as attendees know they have a limited time to participate. Automated webinars lack this time-sensitive element, potentially reducing the motivation for attendees to join and stay engaged.

5. Decreased Accountability: Knowing that the webinar is automated may lead attendees to feel less accountable for their participation, as there is no real-time presenter expecting their interaction.

With ConvertPods you don’t have to worry about experiencing the issues listed above. We focus specifically on getting you more conversions, which is why we’ve built in automated elements for increased engagement, authenticity, urgency, accountability, and customization to fit your brand.